MYB WORKS WITH GILBERT ARIZONA TO INCREASE TOURISM.
Gilbert looks to resident's to be advocates for the destination and also puts plans into place for a convention center to draw corporate business. Read more about the town's plan in the Gilbert Sun News (article begins on page 1 and continues on page 8).
Greater Palm Springs Reveals Development Plan
Greater Palm Springs (visitgreaterpalmsprings.com) reveals new destination development plan to grow tourism from 12 million to over 16 million by 2026.
MYB partnered with Convention Sports & Leisure to focus on six key goals that will significantly grow the tourism economy in the Coachella Valley. All nine cities working together as a single destination is the key to making it happen. Read the article in "The Desert Sun" or check out the KESQ news clip to learn more.
HX TOPS THE CHARTS IN NYC!
HX: The Hotel Experience – Rooms to Restaurants makes the top 100 list of events held in New York City as reported by BizBash. The show leads as #1 in the hospitality category.
Minding Your Business played an integral role in the re-branding and re-imagination of this 100 year old tradeshow (formerly IHMRS). Check it out on BizBash.
Those were the days...
Katie Callahan-Giobbi recently had the opportunity to attend the MPI-CAC board meeting. As a past president of the organization, she reflects on how times have changed, however in many aspects have remained the same.
Read the full article "What a Difference 18 Years Makes" from MPI-CAC.
5 Quotes Every Meeting Professional Should Consider This Week
Last week, more than 650 attendees came together for the 2015 PCMA Education Conference in Fort Lauderdale. With a wide range of experts, inspiring keynote speakers and meetings industry leaders leading the way, attendees left the experience with plenty of valuable takeaways. Our very own John Folks contibuted with his expetise on meeting design:
“We have the opportunity to personalize everything that we do and everything that we have. So why should our meetings be any different?”
John Folks, President, Minding Your Business
Here’s a look at the full article here
Making Sense of Millennials
Born between 1980 and 2000, the roughly 70 million members of the Millennial Generation are starting to make their mark across every industry. Not only are they far more numerous than Generation X (born between 1965 and 1980, and representing just 16 percent of the current workforce), the Millennials (who will make up 46 percent of the workforce
in 2020) have the distinction of being the first generation to grow up with that gusher of information and communication known as the Internet—in fact, about two-thirds of Millennials never knew life beyond elementary school without it.
Karen provided great insight to the effort and helps make sense of this key and growing audience.
Download the report and enjoy.
MYB brings NEW THINK to another association
MYB was fortunate this past year to work with the leadership of the American Anthropological Association and help them evolve with an evidence-based comprehensive communication strategy.
As reported by Ed Liebow, Executive Director, AAA, "At our spring 2014 board meeting, the Minding Your Business team held the mirror up to us, helping association leadership see itself as our members and others see it. The team presented its recommendations, then incorporated responses to board and staff comments into a final report that was delivered at the end of June. The report outlines a clear set of objectives for updating our communication, outreach and engagement activities, and a strategy for meeting these objectives. I am quite pleased with the work that MYB did."
You can read more about this successful case here.
MYB Maps the Course for Future Associations
What are the forces that will shape member-driven organization in the next five, 10 or more years? And, what association models successfully navigate these challenges? MYB recently published important industry research that answers these questions and more in the white paper entitled "An Association Model for the Future".
The research defines future trends and obstacles impacting association relevance. The result was a series of overarching insights and one dramatic demographic trend. If you want the latest thinking in industry insight, this white paper is a must have. Get a copy by contacting Katie Callahan-Giobbi, EVP - MYB at Katie.CallhanGiobbi@myb.net.
You can read about the work MYB did in the latest edition of the Association Forum's "Forum" Magazine here.
NEW THINK evidence
Read the research here.
MYB at the Inspiration Cafe
MYB CEO/CSO Max Suzenaar visits the PSAV’s Inspiration Café and shares the trends that make NEW THINK strategy essential. Association professionals, who need to earn attention, and deliver value, across the four generations in the marketplace, must watch this video, and understand how Max, and MYB bring NEW THINK to associations.