by MYB, on June 11, 2014

When the association for associations began evaluating all its products and resources, it turned to MYB to ensure it was delivering real benefits for each member. Learn how MYB took …

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Topics:MembershipGrowth & StrategyAssociations

by MYB, on June 11, 2014

When attendees and exhibitors arrived in Frankfurt, Germany for the biggest IMEX in history, they had more than hosted buyer appointments on their calendars. They were there to gain new …

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Topics:MeetingsAssociations

by MYB, on June 11, 2014

As associations look to outline long-term strategies for success, the Professional Convention Management Association turned to John Folks for his thoughts on how to put together a mentor program. Read …

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Topics:Growth & StrategyAssociations