by Scott Falvey, on January 28, 2020
Attendees expect more interaction and more personalized experiences out of today's conferences. When a conference mobile app is used well, it can spark meaningful interaction between your attendees, speakers and …
Read Storyby MYB, on January 24, 2020
Some things never change. Professionals will always want to meet. And conferences will always provide a key revenue driver and engagement opportunity for associations. But practically everything beyond that is …
Read Storyby MYB, on January 22, 2020
Every good conference planner knows it’s worthwhile to experiment with content format---two or three days of the same lecture format will wear down even the most committed professional. Interactive or …
Read Storyby Scott Falvey, on January 21, 2020
Build it, and they will come. Right? Well, that's not always the case. Design it. Personalize it. Market it. Make it unique... and then they will come. Make it memorable, …
Read Storyby Scott Falvey, on January 14, 2020
We operate in a world where members and customers expect customized experiences, tailored to each individual's interests, goals and needs. Meeting these needs can seem like an impossible task, especially …
Read Storyby John, on January 13, 2020
At Minding Your Business, we are in the business of collecting and analyzing member and non-member data on behalf of our clients in order to help them set purposeful goals …
Read Storyby MYB, on January 3, 2020
Kevin Hinton (Executive Vice-President @ Minding Your Business) shares how to create a value-based membership community instead of a loyalty-based membership community. It's important to remember that before they are …
Read Storyby MYB, on January 2, 2020
Happy new year! As 2020 begins, we’re all feeling ambitious about wanting to do bigger things in the new year, and a little fearful that by mid-January we’ll all be …
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