Recent Posts by MYB:
by MYB, on December 10, 2019
Every data-driven association understands the importance of key performance indicators---the metrics you use to better understand how people are responding to your association’s work. And when it comes to meetings, …
Read Storyby MYB, on December 9, 2019
The success of your association's conference is too important to be left to seat-of-one's-pants thinking and snap judgments. To truly understand how well your big event is doing, establish some …
Read Storyby MYB, on December 5, 2019
For the past month, we've been exploring how crucial data is to meeting your association's goals. Getting a 360-degree view of what your members, attendees, and customers are thinking requires …
Read Storyby MYB, on December 4, 2019
Every successful association understands that it’s important to gather data: meetings data, membership data, purchase data, and more. But often all of this data lives in distinct silos, which is …
Read Storyby MYB, on December 3, 2019
In the first part of a two-part chat about data consolidation, MYB CEO Max Suzenaar and Director, Research and Data Insights Stephen Gabourel discussed the main kinds of data sets …
Read Storyby MYB, on December 2, 2019
On Cyber Monday, it's worth a reminder that association members are no different than anybody else shopping online. When they come to your website, they want an experience that reflects …
Read Storyby MYB, on November 27, 2019
Tomorrow is Thanksgiving, a time for us to take a deep breath, relax, and spend time with loved ones. The great thing about the holiday is how it gives us …
Read Storyby MYB, on November 26, 2019
An association’s success is built on member and customer engagement. And engagement starts with touch points. The moment somebody arrives at your website. The moment somebody purchases a membership or …
Read Storyby MYB, on November 25, 2019
Associations hoping to better understand their members and customers have plenty of research methods to choose from. But which should they choose, and in which contexts? In this three-minute video, …
Read Storyby MYB, on November 22, 2019
As cost-effective tools for member engagement go, few are as powerful as a simple “thank you.” Members---especially your committed volunteers---crave recognition for the investment of time and money they make …
Read StoryMYB’s blog is where proactive association leaders find forward-thinking dialogue for sparking smart, data-driven growth in their organizations. More →