MYB

MYB

Recent Posts by MYB:

by MYB, on November 21, 2019

There two main types of data you can collect to understand your members, attendees, and other customers. You can ask a sampling of them to complete a survey online and …

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by MYB, on November 20, 2019

Becoming a stronger association means getting comfortable with two kinds of data. As MYB Strategist Christina Shipman explains in this two-minute video, both quantitative (numbers-based) and qualitative (descriptive and subjective) …

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by MYB, on November 19, 2019

Data is key to any effort to create deeper engagement with your association. Maybe you want to boost membership. Maybe you want more attendees at your meeting---or more attendees from …

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by MYB, on November 18, 2019

"Data is really limitless in the things it can tell us about membership," says Stephen Gabourel, Director, Research and Data Insights at MYB. In this one-minute video, Gabourel discusses the …

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by MYB, on November 14, 2019

In the second of two videos about leveraging data (check out part 1 here), MYB CEO Max Suzenaar shares how associations can use the information they have about the demographics …

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by MYB, on November 12, 2019

Every association grasps the importance of being "data-driven." But understanding what kinds of data to gather, and how to use it, can be a challenge. In this 6-minute video, the …

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by MYB, on November 11, 2019

Congratulations: The survey results from your latest conference are in, and there’s plenty of good news to share! An overwhelming majority of attendees say they were satisfied with the mix of …

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by MYB, on November 8, 2019

Using member, attendee, and customer data to identify common behaviors can be a valuable tool for improving engagement across your association. In this video, MYB President John Folks and MYB …

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Topics:Associations

by MYB, on November 5, 2019

Most associations understand that conference attendance is never a one-size-fits-all proposition. People come to your association’s meetings with different backgrounds and needs. But often, associations look at attendees solely through …

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by MYB, on December 20, 2018

“What’s your five-year plan?” It’s a common question that shapes the beginning of many career journeys, and for individuals, that half-decade horizon can provide aspirational fuel that leads toward professional …

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Topics:Growth & StrategyAssociations