The Minding Your Business Blog / Associations (2)

by Max, on September 11, 2018

Have you ever labored over a perplexing problem and unexpectedly had an epiphany? A random magazine advertisement or a friend’s offhand comment triggers a brilliant “Aha!” moment. Suddenly all the …

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Topics:NEWTHINKGrowth & StrategyResearchAssociations

by MYB, on November 20, 2014

MYB was fortunate this past year to work with the leadership of the American Anthropological Association and help them evolve with an evidence-based comprehensive communication strategy. As reported by Ed …

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Topics:NEWTHINKAssociationsMarketing

by MYB, on November 20, 2014

What are the forces that will shape member-driven organization in the next five, 10 or more years? And, what association models successfully navigate these challenges? MYB recently published important industry …

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Topics:Associations

by MYB, on July 2, 2014

MYB CEO/CSO Max Suzenaar visits the PSAV’s Inspiration Café and shares the trends that make NEW THINK strategy essential. Association professionals, who need to earn attention, and deliver value, across …

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Topics:NEWTHINKGrowth & StrategyAssociations

by MYB, on June 11, 2014

When the association for associations began evaluating all its products and resources, it turned to MYB to ensure it was delivering real benefits for each member. Learn how MYB took …

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Topics:MembershipGrowth & StrategyAssociations

by MYB, on June 11, 2014

When attendees and exhibitors arrived in Frankfurt, Germany for the biggest IMEX in history, they had more than hosted buyer appointments on their calendars. They were there to gain new …

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Topics:MeetingsAssociations

by MYB, on June 11, 2014

As associations look to outline long-term strategies for success, the Professional Convention Management Association turned to John Folks for his thoughts on how to put together a mentor program. Read …

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Topics:Growth & StrategyAssociations