The MYB Blog / Associations (2)

At the root of every association, there is one underlying goal: to move your organization toward its mission. A key component of this is a strategic plan. While most organizations …

Have you ever labored over a perplexing problem and unexpectedly had an epiphany? A random magazine advertisement or a friend’s offhand comment triggers a brilliant “Aha!” moment. Suddenly all the …

MYB was fortunate this past year to work with the leadership of the American Anthropological Association and help them evolve with an evidence-based comprehensive communication strategy. As reported by Ed …

What are the forces that will shape member-driven organization in the next five, 10 or more years? And, what association models successfully navigate these challenges? MYB recently published important industry …

MYB CEO/CSO Max Suzenaar visits the PSAV’s Inspiration Café and shares the trends that make NEW THINK strategy essential. Association professionals, who need to earn attention, and deliver value, across …

When the association for associations began evaluating all its products and resources, it turned to MYB to ensure it was delivering real benefits for each member. Learn how MYB took …

When attendees and exhibitors arrived in Frankfurt, Germany for the biggest IMEX in history, they had more than hosted buyer appointments on their calendars. They were there to gain new …

As associations look to outline long-term strategies for success, the Professional Convention Management Association turned to John Folks for his thoughts on how to put together a mentor program. Read …