Watch: Qualitative vs. Quantitative Data

Becoming a stronger association means getting comfortable with two kinds of data. As MYB Strategist Christina Shipman explains in this two-minute video, both quantitative (numbers-based) and qualitative (descriptive and subjective) data provide valuable insights into how your association can meet its goals. Think of one as a black-and-white snapshot, she suggests, and the other a more colorful one. Watch the video for a complete picture.