Every association grasps the importance of being "data-driven." But understanding what kinds of data to gather, and how to use it, can be a challenge. In this 6-minute video, the first of two parts, MYB CEO Max Suzenaar explores how gathering data about behaviors can help your association better engage with members, attendees, and customers. He also discusses when and how to collect data from the people you connect with, and how to use it appropriately. Check out Part 1 and Part 2 below!
Watch the second half of The Power of Data, with Max Suzenaar:
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