Watch: The Power of Personas

by MYB, on November 8, 2019

Using member, attendee, and customer data to identify common behaviors can be a valuable tool for improving engagement across your association. In this video, MYB President John Folks and MYB Vice President, Strategy, Sue Castro explain how associations can use personas, which Folks calls a "powerful way to organize and understand individuals and groups, even beyond demographics." Take a look!