OnPeak High Performance Housing


Challenge: MYB was selected to brand a newly created housing company, the result of a recent merger between Ambassadors and Travel Technology Group, both prominent names in the conference housing industry. 

Solution: An in-depth competitive analysis was conducted along with field surveys to determine the current views on each company, and find the opportunities present in the marketplace for the partnership. The untapped niche was discovered. There was a demand for a collaborative, proactive housing provider that would offer innovative and strategic solutions customized to the customer’s needs.

A positioning statement was developed by MYB …For event organizers in need of a high-value housing partner, {BRAND} is the only collaborative solution vested in proactively providing the most comprehensive housing services and expertise in the industry.

Names and logo treatments were market-tested and the resulting name, tagline, and logo selected was: OnPeak - High Performance Housing

Results: A successful and seamless launch of the OnPeak brand. MYB spearheaded the overall launch and contributed substantially to the communication strategy, creating positive buzz in the industry. A new positioning and buy-in of “one company, one voice” was integrated with the internal teams. OnPeak is now one of the largest and most successful providers of convention housing services.
OnPeak RebrandonPeak Website