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This isn’t the cable TV everything-that-happens-is-breaking-news approach. You’ll only find the most notable updates from the MYB Braintrust here.

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Greater Palm Springs Reveals Development Plan


Greater Palm Springs (visitgreaterpalmsprings.com) reveals new destination development plan to grow tourism from 12 million to over 16 million by 2026.

MYB partnered with Convention Sports & Leisure to focus on six key goals that will significantly grow the tourism economy in the Coachella Valley. All nine cities working together as a single destination is the key to making it happen. Read the article in "The Desert Sun" or check out the KESQ news clip to learn more.

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