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This isn’t the cable TV everything-that-happens-is-breaking-news approach. You’ll only find the most notable updates from the MYB Braintrust here.

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Making Sense of Millennials

MYB Executive Vice President, Karen Hamilton, CMP consulted MeetingsNet in October to help them make sense of the Millennial generation with their report, "4 Secrets to Meeting Millennials Love". 

Born between 1980 and 2000, the roughly 70 million members of the Millennial Generation are starting to make their mark across every industry. Not only are they far more numerous than Generation X (born between 1965 and 1980, and representing just 16 percent of the current workforce), the Millennials (who will make up 46 percent of the workforce
in 2020) have the distinction of being the first generation to grow up with that gusher of information and communication known as the Internet—in fact, about two-thirds of Millennials never knew life beyond elementary school without it.

Karen provided great insight to the effort and helps make sense of this key and growing audience.

Download the report and enjoy.

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