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MYB brings NEW THINK to another association

MYB was fortunate this past year to work with the leadership of the American Anthropological Association and help them evolve with an evidence-based comprehensive communication strategy.

As reported by Ed Liebow, Executive Director, AAA, "At our spring 2014 board meeting, the Minding Your Business team held the mirror up to us, helping association leadership see itself as our members and others see it. The team presented its recommendations, then incorporated responses to board and staff comments into a final report that was delivered at the end of June. The report outlines a clear set of objectives for updating our communication, outreach and engagement activities, and a strategy for meeting these objectives. I am quite pleased with the work that MYB did."

You can read more about this successful case here.

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