by Scott Falvey, on January 14, 2020
We operate in a world where members and customers expect customized experiences, tailored to each individual's interests, goals and needs. Meeting these needs can seem like an impossible task, especially …
Read Storyby John, on January 13, 2020
At Minding Your Business, we are in the business of collecting and analyzing member and non-member data on behalf of our clients in order to help them set purposeful goals …
Read Storyby MYB, on January 3, 2020
Kevin Hinton (Executive Vice-President @ Minding Your Business) shares how to create a value-based membership community instead of a loyalty-based membership community. It's important to remember that before they are …
Read Storyby MYB, on January 2, 2020
Happy new year! As 2020 begins, we’re all feeling ambitious about wanting to do bigger things in the new year, and a little fearful that by mid-January we’ll all be …
Read Storyby MYB, on December 18, 2019
It’s practically a cliché that the success of any organization depends on communication. What’s less appreciated is that communication is just as important for technology as it is with people …
Read Storyby MYB, on December 17, 2019
People come to your event every year with high expectations: They want quality content as well as an experience that delivers a few surprises. That’s why the time to start …
Read Storyby Max, on December 16, 2019
by MYB, on December 16, 2019
The most dangerous words anyone can utter at an association are "we've always done it that way." The needs of members and attendees change over time. Your association's goals change …
Read Story
