- Who We Help
The American Society of Anesthesiologists is an educational, research, and scientific organization with more than 52,000 members. Its annual meeting is not only an important member benefit, but also plays a crucial role in ASA’s annual budget.
To ensure the future relevancy and success of the annual meeting, senior staff and the ASA Board wanted to evaluate the overall attendee experience, including education delivery, what motivates attendees to register, how to extend the meeting and its value and how to create more value for exhibitors.
And while successful from a revenue standpoint, the organization also wanted to know how they could attract a larger percentage of their members. Approximately 10,000 participated each year. How could they refine the offering to engage the other 40,000 who were staying home?