When attendees and exhibitors arrived in Frankfurt, Germany for the biggest IMEX in history, they had more than hosted buyer appointments on their calendars. They were there to gain new insights from MYB’s John Folks and Max Suzenaar during the IMEX Association Day. John and Max delivered tips on how to embrace change and reimagine the meeting experience in PCMA’s educational session, “Evolving Your Meeting - Your Future Depends On It!”