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Every conference attendee is familiar with the post-event evaluation forms that ask them to assess a conference or a particular presentation. Those surveys can provide a valuable sketch of the …

Some things never change. Professionals will always want to meet. And conferences will always provide a key revenue driver and engagement opportunity for associations. But practically everything beyond that is …

Every good conference planner knows it’s worthwhile to experiment with content format---two or three days of the same lecture format will wear down even the most committed professional. Interactive or …

Kevin Hinton (Executive Vice-President @ Minding Your Business) shares how to create a value-based membership community instead of a loyalty-based membership community. It's important to remember that before they are …

Happy new year! As 2020 begins, we’re all feeling ambitious about wanting to do bigger things in the new year, and a little fearful that by mid-January we’ll all be …

It’s practically a cliché that the success of any organization depends on communication. What’s less appreciated is that communication is just as important for technology as it is with people …

People come to your event every year with high expectations: They want quality content as well as an experience that delivers a few surprises. That’s why the time to start …

The most dangerous words anyone can utter at an association are "we've always done it that way." The needs of members and attendees change over time. Your association's goals change …

Throughout our Modernization of Associations series, our experts have been talking a lot about the importance of understanding the big picture. Success is not just about attendance, but the variety …

This week has been all about KPIs here at the MYB blog. We’ve hosted a conversation about why key performance indicators are critical for being a data-driven association, and we’ve …