The MYB Blog

As we kick off the new year, a big question looms for many of us - Is meeting attendance back? Many associations reported hitting pre-pandemic registration numbers last year, and …

My conversations with association leaders these days inevitably turn to the topic of developing new products. Most organizations are looking to increase and/or diversify their revenue streams and creating new …

Most organizations invest time developing a strategic plan to ensure they set a course to achieve their goals and advance their missions. Why shouldn’t we apply the same discipline to …

Every conference attendee is familiar with the post-event evaluation forms that ask them to assess a conference or a particular presentation. Those surveys can provide a valuable sketch of the …

Associations across the globe are reconsidering their event strategy, and it’s not just because of the current COVID-19 pandemic. As technology has improved and made virtual events a viable option, …

“We are worth more than the work that we do; the work that we do is supposed to reflect who we are and what our worth is.” - Simon Sinek …

Attendees expect more interaction and more personalized experiences out of today's conferences. When a conference mobile app is used well, it can spark meaningful interaction between your attendees, speakers and …

Some things never change. Professionals will always want to meet. And conferences will always provide a key revenue driver and engagement opportunity for associations. But practically everything beyond that is …

Every good conference planner knows it’s worthwhile to experiment with content format---two or three days of the same lecture format will wear down even the most committed professional. Interactive or …

Build it, and they will come. Right? Well, that's not always the case. Design it. Personalize it. Market it. Make it unique... and then they will come. Make it memorable, …