The Minding Your Business Blog

by John, on August 31, 2021

My conversations with association leaders these days inevitably turn to the topic of developing new products. Most organizations are looking to increase and/or diversify their revenue streams and creating new …

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Topics:Growth & StrategyResearchAssociations

by John, on August 20, 2021

Most organizations invest time developing a strategic plan to ensure they set a course to achieve their goals and advance their missions. Why shouldn’t we apply the same discipline to …

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Topics:MeetingsNEWTHINKGrowth & StrategyAssociations

by MYB, on August 10, 2021

Every conference attendee is familiar with the post-event evaluation forms that ask them to assess a conference or a particular presentation. Those surveys can provide a valuable sketch of the …

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by Scott Falvey, on March 11, 2020

Associations across the globe are reconsidering their event strategy, and it’s not just because of the current COVID-19 pandemic. As technology has improved and made virtual events a viable option, …

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Topics:MeetingsNEWTHINKGrowth & Strategy

by Scott Falvey, on February 13, 2020

“We are worth more than the work that we do; the work that we do is supposed to reflect who we are and what our worth is.” - Simon Sinek …

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Topics:Growth & Strategy

by Scott Falvey, on January 28, 2020

Attendees expect more interaction and more personalized experiences out of today's conferences. When a conference mobile app is used well, it can spark meaningful interaction between your attendees, speakers and …

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Topics:Meetings

by MYB, on January 24, 2020

Some things never change. Professionals will always want to meet. And conferences will always provide a key revenue driver and engagement opportunity for associations. But practically everything beyond that is …

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by MYB, on January 22, 2020

Every good conference planner knows it’s worthwhile to experiment with content format---two or three days of the same lecture format will wear down even the most committed professional. Interactive or …

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Topics:Meetings

by Scott Falvey, on January 21, 2020

Build it, and they will come. Right? Well, that's not always the case. Design it. Personalize it. Market it. Make it unique... and then they will come. Make it memorable, …

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by Scott Falvey, on January 14, 2020

We operate in a world where members and customers expect customized experiences, tailored to each individual's interests, goals and needs. Meeting these needs can seem like an impossible task, especially …

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