The Minding Your Business Blog

by MYB, on November 18, 2019

"Data is really limitless in the things it can tell us about membership," says Stephen Gabourel, Director, Research and Data Insights at MYB. In this one-minute video, Gabourel discusses the …

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by MYB, on November 14, 2019

In the second of two videos about leveraging data (check out part 1 here), MYB CEO Max Suzenaar shares how associations can use the information they have about the demographics …

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by MYB, on November 13, 2019

Some things never change. Professionals will always want to meet. And conferences will always provide a key revenue driver and engagement opportunity for associations. But practically everything beyond that is …

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by MYB, on November 12, 2019

Every association grasps the importance of being "data-driven." But understanding what kinds of data to gather, and how to use it, can be a challenge. In this 6-minute video, the …

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by MYB, on November 11, 2019

Congratulations: The survey results from your latest conference are in, and there’s plenty of good news to share! An overwhelming majority of attendees say they were satisfied with the mix of …

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by MYB, on November 8, 2019

Using member, attendee, and customer data to identify common behaviors can be a valuable tool for improving engagement across your association. In this video, MYB President John Folks and MYB …

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Topics:Associations

by MYB, on November 7, 2019

Every conference attendee is familiar with the post-event evaluation forms that ask them to assess a conference or a particular presentation. Those surveys can provide a valuable sketch of the …

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by MYB, on November 5, 2019

Most associations understand that conference attendance is never a one-size-fits-all proposition. People come to your association’s meetings with different backgrounds and needs. But often, associations look at attendees solely through …

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by Kevin Hinton, on June 4, 2019

Recently, I came across an article written by a young professional that summarized some of the common challenges young professionals experience with associations. Although the highlighted themes were not necessarily new, they are …

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Topics:Membership

by David, on January 22, 2019

When prospective attendees take a look at your annual meeting website, they most likely see a traditional description attached to your name: association, society, federation or whatever term happens to …

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