The Minding Your Business Blog

by David, on January 22, 2019

When prospective attendees take a look at your annual meeting website, they most likely see a traditional description attached to your name: association, society, federation or whatever term happens to …

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by David, on January 11, 2019

We all belong to lots of communities. We have numbers assigned to us in airline and hotel loyalty programs. We call ourselves members of political parties and religious organizations. We …

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Topics:Membership

by MYB, on December 20, 2018

“What’s your five-year plan?” It’s a common question that shapes the beginning of many career journeys, and for individuals, that half-decade horizon can provide aspirational fuel that leads toward professional …

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Topics:Growth & StrategyAssociations

by John, on November 12, 2018

Strategic planning is an important exercise for every organization. Often, however, the focus is on developing the key objectives or broader pillars of the plan and then tactics or actions …

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Topics:Growth & Strategy

by Corbin, on October 24, 2018

As associations look to diversify offerings and revenue, more and more of our clients have been coming to us looking for the best ways to make sure they’re delivering what …

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Topics:AssociationsMarketing

by Sue, on October 10, 2018

Think about the last time you were engaged in a particular situation. What made it so engaging? Was it the fact that it was a surprise and it caused you …

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Topics:MeetingsAssociations

by Max, on October 3, 2018

The premise of association membership is in a state of metamorphosis. Many clients approach us with the question of how to adapt as more and more associations are looking to …

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Topics:MeetingsMembershipGrowth & StrategyResearchAssociations

by Karen, on September 27, 2018

Approaching annual conferences and large meetings is a daunting task and it’s easy to stick with what you’re comfortable with. However, we’ve all been there—producing a meeting that feels like …

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Topics:MeetingsAssociations

by Christina, on September 18, 2018

At the root of every association, there is one underlying goal: to move your organization toward its mission. A key component of this is a strategic plan. While most organizations …

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Topics:Growth & StrategyAssociations

by Max, on September 11, 2018

Have you ever labored over a perplexing problem and unexpectedly had an epiphany? A random magazine advertisement or a friend’s offhand comment triggers a brilliant “Aha!” moment. Suddenly all the …

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Topics:NEWTHINKGrowth & StrategyResearchAssociations