by John, on January 13, 2020

At Minding Your Business, we are in the business of collecting and analyzing member and non-member data on behalf of our clients in order to help them set purposeful goals …

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Topics:Membership

by MYB, on January 3, 2020

Kevin Hinton (Executive Vice-President @ Minding Your Business) shares how to create a value-based membership community instead of a loyalty-based membership community. It's important to remember that before they are …

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Topics:MembershipGrowth & StrategyAssociations

by Kevin Hinton, on June 4, 2019

Recently, I came across an article written by a young professional that summarized some of the common challenges young professionals experience with associations. Although the highlighted themes were not necessarily new, they are …

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Topics:Membership

by David, on January 11, 2019

We all belong to lots of communities. We have numbers assigned to us in airline and hotel loyalty programs. We call ourselves members of political parties and religious organizations. We …

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Topics:Membership

by Max, on October 3, 2018

The premise of association membership is in a state of metamorphosis. Many clients approach us with the question of how to adapt as more and more associations are looking to …

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Topics:MeetingsMembershipGrowth & StrategyResearchAssociations

by MYB, on June 11, 2014

When the association for associations began evaluating all its products and resources, it turned to MYB to ensure it was delivering real benefits for each member. Learn how MYB took …

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Topics:MembershipGrowth & StrategyAssociations