by MYB, on December 18, 2019

It’s practically a cliché that the success of any organization depends on communication. What’s less appreciated is that communication is just as important for technology as it is with people …

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by MYB, on December 17, 2019

People come to your event every year with high expectations: They want quality content as well as an experience that delivers a few surprises. That’s why the time to start …

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by Max, on December 16, 2019

by Max, on December 16, 2019

by Max, on December 16, 2019

by MYB, on December 16, 2019

The most dangerous words anyone can utter at an association are "we've always done it that way." The needs of members and attendees change over time. Your association's goals change …

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by MYB, on December 12, 2019

Throughout our Modernization of Associations series, our experts have been talking a lot about the importance of understanding the big picture. Success is not just about attendance, but the variety …

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by MYB, on December 11, 2019

This week has been all about KPIs here at the MYB blog. We’ve hosted a conversation about why key performance indicators are critical for being a data-driven association, and we’ve …

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by MYB, on December 10, 2019

Every data-driven association understands the importance of key performance indicators---the metrics you use to better understand how people are responding to your association’s work. And when it comes to meetings, …

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by MYB, on December 9, 2019

The success of your association's conference is too important to be left to seat-of-one's-pants thinking and snap judgments. To truly understand how well your big event is doing, establish some …

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by MYB, on December 5, 2019

For the past month, we've been exploring how crucial data is to meeting your association's goals. Getting a 360-degree view of what your members, attendees, and customers are thinking requires …

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by MYB, on December 4, 2019

Every successful association understands that it’s important to gather data: meetings data, membership data, purchase data, and more. But often all of this data lives in distinct silos, which is …

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by MYB, on December 3, 2019

In the first part of a two-part chat about data consolidation, MYB CEO Max Suzenaar and Director, Research and Data Insights Stephen Gabourel discussed the main kinds of data sets …

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by MYB, on December 2, 2019

On Cyber Monday, it's worth a reminder that association members are no different than anybody else shopping online. When they come to your website, they want an experience that reflects …

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