by John, on August 31, 2021

My conversations with association leaders these days inevitably turn to the topic of developing new products. Most organizations are looking to increase and/or diversify their revenue streams and creating new …

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Topics:Growth & StrategyResearchAssociations

by John, on August 20, 2021

Most organizations invest time developing a strategic plan to ensure they set a course to achieve their goals and advance their missions. Why shouldn’t we apply the same discipline to …

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Topics:MeetingsNEWTHINKGrowth & StrategyAssociations

by MYB, on January 3, 2020

Kevin Hinton (Executive Vice-President @ Minding Your Business) shares how to create a value-based membership community instead of a loyalty-based membership community. It's important to remember that before they are …

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Topics:MembershipGrowth & StrategyAssociations

by MYB, on November 8, 2019

Using member, attendee, and customer data to identify common behaviors can be a valuable tool for improving engagement across your association. In this video, MYB President John Folks and MYB …

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Topics:Associations

by MYB, on December 20, 2018

“What’s your five-year plan?” It’s a common question that shapes the beginning of many career journeys, and for individuals, that half-decade horizon can provide aspirational fuel that leads toward professional …

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Topics:Growth & StrategyAssociations

by Corbin, on October 24, 2018

As associations look to diversify offerings and revenue, more and more of our clients have been coming to us looking for the best ways to make sure they’re delivering what …

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Topics:AssociationsMarketing

by Sue, on October 10, 2018

Think about the last time you were engaged in a particular situation. What made it so engaging? Was it the fact that it was a surprise and it caused you …

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Topics:MeetingsAssociations

by Max, on October 3, 2018

The premise of association membership is in a state of metamorphosis. Many clients approach us with the question of how to adapt as more and more associations are looking to …

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Topics:MeetingsMembershipGrowth & StrategyResearchAssociations

by Karen, on September 27, 2018

Approaching annual conferences and large meetings is a daunting task and it’s easy to stick with what you’re comfortable with. However, we’ve all been there—producing a meeting that feels like …

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Topics:MeetingsAssociations

by Christina, on September 18, 2018

At the root of every association, there is one underlying goal: to move your organization toward its mission. A key component of this is a strategic plan. While most organizations …

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Topics:Growth & StrategyAssociations