by John Folks, on January 5, 2023
As we kick off the new year, a big question looms for many of us - Is meeting attendance back? Many associations reported hitting pre-pandemic registration numbers last year, and …
Read Storyby John, on August 31, 2021
My conversations with association leaders these days inevitably turn to the topic of developing new products. Most organizations are looking to increase and/or diversify their revenue streams and creating new …
Read Storyby John, on August 20, 2021
Most organizations invest time developing a strategic plan to ensure they set a course to achieve their goals and advance their missions. Why shouldn’t we apply the same discipline to …
Read Storyby MYB, on January 3, 2020
Kevin Hinton (Executive Vice-President @ Minding Your Business) shares how to create a value-based membership community instead of a loyalty-based membership community. It's important to remember that before they are …
Read Storyby MYB, on November 8, 2019
Using member, attendee, and customer data to identify common behaviors can be a valuable tool for improving engagement across your association. In this video, MYB President John Folks and MYB …
Read Storyby MYB, on December 20, 2018
“What’s your five-year plan?” It’s a common question that shapes the beginning of many career journeys, and for individuals, that half-decade horizon can provide aspirational fuel that leads toward professional …
Read Storyby Corbin, on October 24, 2018
As associations look to diversify offerings and revenue, more and more of our clients have been coming to us looking for the best ways to make sure they’re delivering what …
Read Storyby Sue, on October 10, 2018
Think about the last time you were engaged in a particular situation. What made it so engaging? Was it the fact that it was a surprise and it caused you …
Read Storyby Max, on October 3, 2018
The premise of association membership is in a state of metamorphosis. Many clients approach us with the question of how to adapt as more and more associations are looking to …
Read Storyby Karen, on September 27, 2018
Approaching annual conferences and large meetings is a daunting task and it’s easy to stick with what you’re comfortable with. However, we’ve all been there—producing a meeting that feels like …
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