by MYB, on November 8, 2019

Using member, attendee, and customer data to identify common behaviors can be a valuable tool for improving engagement across your association. In this video, MYB President John Folks and MYB …

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Topics:Associations

by MYB, on December 20, 2018

“What’s your five-year plan?” It’s a common question that shapes the beginning of many career journeys, and for individuals, that half-decade horizon can provide aspirational fuel that leads toward professional …

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Topics:Growth & StrategyAssociations

by Corbin, on October 24, 2018

As associations look to diversify offerings and revenue, more and more of our clients have been coming to us looking for the best ways to make sure they’re delivering what …

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Topics:AssociationsMarketing

by Sue, on October 10, 2018

Think about the last time you were engaged in a particular situation. What made it so engaging? Was it the fact that it was a surprise and it caused you …

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Topics:MeetingsAssociations

by Max, on October 3, 2018

The premise of association membership is in a state of metamorphosis. Many clients approach us with the question of how to adapt as more and more associations are looking to …

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Topics:MeetingsMembershipGrowth & StrategyResearchAssociations

by Karen, on September 27, 2018

Approaching annual conferences and large meetings is a daunting task and it’s easy to stick with what you’re comfortable with. However, we’ve all been there—producing a meeting that feels like …

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Topics:MeetingsAssociations

by Christina, on September 18, 2018

At the root of every association, there is one underlying goal: to move your organization toward its mission. A key component of this is a strategic plan. While most organizations …

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Topics:Growth & StrategyAssociations

by Max, on September 11, 2018

Have you ever labored over a perplexing problem and unexpectedly had an epiphany? A random magazine advertisement or a friend’s offhand comment triggers a brilliant “Aha!” moment. Suddenly all the …

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Topics:NEWTHINKGrowth & StrategyResearchAssociations

by MYB, on November 20, 2014

MYB was fortunate this past year to work with the leadership of the American Anthropological Association and help them evolve with an evidence-based comprehensive communication strategy. As reported by Ed …

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Topics:NEWTHINKAssociationsMarketing

by MYB, on November 20, 2014

What are the forces that will shape member-driven organization in the next five, 10 or more years? And, what association models successfully navigate these challenges? MYB recently published important industry …

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Topics:Associations