The Minding Your Business Blog / Associations

Kevin Hinton (Executive Vice-President @ Minding Your Business) shares how to create a value-based membership community instead of a loyalty-based membership community. It's important to remember that before they are …

Using member, attendee, and customer data to identify common behaviors can be a valuable tool for improving engagement across your association. In this video, MYB President John Folks and MYB …

“What’s your five-year plan?” It’s a common question that shapes the beginning of many career journeys, and for individuals, that half-decade horizon can provide aspirational fuel that leads toward professional …

As associations look to diversify offerings and revenue, more and more of our clients have been coming to us looking for the best ways to make sure they’re delivering what …

Think about the last time you were engaged in a particular situation. What made it so engaging? Was it the fact that it was a surprise and it caused you …

The premise of association membership is in a state of metamorphosis. Many clients approach us with the question of how to adapt as more and more associations are looking to …

Approaching annual conferences and large meetings is a daunting task and it’s easy to stick with what you’re comfortable with. However, we’ve all been there—producing a meeting that feels like …

At the root of every association, there is one underlying goal: to move your organization toward its mission. A key component of this is a strategic plan. While most organizations …

Have you ever labored over a perplexing problem and unexpectedly had an epiphany? A random magazine advertisement or a friend’s offhand comment triggers a brilliant “Aha!” moment. Suddenly all the …

MYB was fortunate this past year to work with the leadership of the American Anthropological Association and help them evolve with an evidence-based comprehensive communication strategy. As reported by Ed …