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The MYB Blog / Research

by John Folks, on January 5, 2023

As we kick off the new year, a big question looms for many of us - Is meeting attendance back? Many associations reported hitting pre-pandemic registration numbers last year, and …

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Topics:Growth & StrategyResearchAssociations

by John, on August 31, 2021

My conversations with association leaders these days inevitably turn to the topic of developing new products. Most organizations are looking to increase and/or diversify their revenue streams and creating new …

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Topics:Growth & StrategyResearchAssociations

by Max, on October 3, 2018

The premise of association membership is in a state of metamorphosis. Many clients approach us with the question of how to adapt as more and more associations are looking to …

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Topics:MeetingsMembershipGrowth & StrategyResearchAssociations

by Max, on September 11, 2018

Have you ever labored over a perplexing problem and unexpectedly had an epiphany? A random magazine advertisement or a friend’s offhand comment triggers a brilliant “Aha!” moment. Suddenly all the …

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Topics:NEWTHINKGrowth & StrategyResearchAssociations

by MYB, on May 12, 2016

Greater Palm Springs (visitgreaterpalmsprings.com) reveals new destination development plan to grow tourism from 12 million to over 16 million by 2026. MYB partnered with Convention Sports & Leisure to focus …

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Topics:ResearchDestinations

by MYB, on July 3, 2014

NEW THINK is a principled practice, of realizing new possibilities, through evidence-based thinking. That’s why MYB sponsors the leading research relevant to our clients. Enjoy the latest incentive travel research, …

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Topics:NEWTHINKResearch