by John Folks, on January 5, 2023
As we kick off the new year, a big question looms for many of us - Is meeting attendance back? Many associations reported hitting pre-pandemic registration numbers last year, and …
Read Storyby John, on August 31, 2021
My conversations with association leaders these days inevitably turn to the topic of developing new products. Most organizations are looking to increase and/or diversify their revenue streams and creating new …
Read Storyby Max, on October 3, 2018
The premise of association membership is in a state of metamorphosis. Many clients approach us with the question of how to adapt as more and more associations are looking to …
Read Storyby Max, on September 11, 2018
Have you ever labored over a perplexing problem and unexpectedly had an epiphany? A random magazine advertisement or a friend’s offhand comment triggers a brilliant “Aha!” moment. Suddenly all the …
Read Storyby MYB, on May 12, 2016
Greater Palm Springs (visitgreaterpalmsprings.com) reveals new destination development plan to grow tourism from 12 million to over 16 million by 2026. MYB partnered with Convention Sports & Leisure to focus …
Read Storyby MYB, on July 3, 2014
NEW THINK is a principled practice, of realizing new possibilities, through evidence-based thinking. That’s why MYB sponsors the leading research relevant to our clients. Enjoy the latest incentive travel research, …
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