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Greater Palm Springs Reveals Development Plan

by MYB, on May 12, 2016

Greater Palm Springs ( reveals new destination development plan to grow tourism from 12 million to over 16 million by 2026.

MYB partnered with Convention Sports & Leisure to focus on six key goals that will significantly grow the tourism economy in the Coachella Valley. All nine cities working together as a single destination is the key to making it happen. Read the article in "The Desert Sun" or check out the KESQ news clip to learn more.