by John, on August 20, 2021

Most organizations invest time developing a strategic plan to ensure they set a course to achieve their goals and advance their missions. Why shouldn’t we apply the same discipline to …

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Topics:MeetingsNEWTHINKGrowth & StrategyAssociations

by Scott Falvey, on March 11, 2020

Associations across the globe are reconsidering their event strategy, and it’s not just because of the current COVID-19 pandemic. As technology has improved and made virtual events a viable option, …

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Topics:MeetingsNEWTHINKGrowth & Strategy

by Scott Falvey, on January 28, 2020

Attendees expect more interaction and more personalized experiences out of today's conferences. When a conference mobile app is used well, it can spark meaningful interaction between your attendees, speakers and …

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Topics:Meetings

by MYB, on January 22, 2020

Every good conference planner knows it’s worthwhile to experiment with content format---two or three days of the same lecture format will wear down even the most committed professional. Interactive or …

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Topics:Meetings

by Sue, on October 10, 2018

Think about the last time you were engaged in a particular situation. What made it so engaging? Was it the fact that it was a surprise and it caused you …

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Topics:MeetingsAssociations

by Max, on October 3, 2018

The premise of association membership is in a state of metamorphosis. Many clients approach us with the question of how to adapt as more and more associations are looking to …

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Topics:MeetingsMembershipGrowth & StrategyResearchAssociations

by Karen, on September 27, 2018

Approaching annual conferences and large meetings is a daunting task and it’s easy to stick with what you’re comfortable with. However, we’ve all been there—producing a meeting that feels like …

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Topics:MeetingsAssociations

by MYB, on February 29, 2016

HX: The Hotel Experience – Rooms to Restaurants makes the top 100 list of events held in New York City as reported by BizBash. The show was ranked #1 in the …

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Topics:MeetingsCorporate and Hospitality

by MYB, on November 19, 2015

Katie Callahan-Giobbi recently had the opportunity to attend the MPI-CAC board meeting. As a past president of the organization, she reflects on how times have changed, however in many aspects …

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Topics:Meetings

by MYB, on June 22, 2015

Last week, more than 650 attendees came together for the 2015 PCMA Education Conference in Fort Lauderdale. With a wide range of experts, inspiring keynote speakers and meetings industry leaders …

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Topics:Meetings