by MYB, on November 27, 2019

Tomorrow is Thanksgiving, a time for us to take a deep breath, relax, and spend time with loved ones. The great thing about the holiday is how it gives us …

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by MYB, on November 26, 2019

An association’s success is built on member and customer engagement. And engagement starts with touch points. The moment somebody arrives at your website. The moment somebody purchases a membership or …

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by MYB, on November 25, 2019

Associations hoping to better understand their members and customers have plenty of research methods to choose from. But which should they choose, and in which contexts? In this three-minute video, …

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by MYB, on November 22, 2019

As cost-effective tools for member engagement go, few are as powerful as a simple “thank you.” Members---especially your committed volunteers---crave recognition for the investment of time and money they make …

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by MYB, on November 21, 2019

There two main types of data you can collect to understand your members, attendees, and other customers. You can ask a sampling of them to complete a survey online and …

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by MYB, on November 20, 2019

Becoming a stronger association means getting comfortable with two kinds of data. As MYB Strategist Christina Shipman explains in this two-minute video, both quantitative (numbers-based) and qualitative (descriptive and subjective) …

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by MYB, on November 19, 2019

Data is key to any effort to create deeper engagement with your association. Maybe you want to boost membership. Maybe you want more attendees at your meeting---or more attendees from …

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by MYB, on November 18, 2019

"Data is really limitless in the things it can tell us about membership," says Stephen Gabourel, Director, Research and Data Insights at MYB. In this one-minute video, Gabourel discusses the …

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by MYB, on November 14, 2019

In the second of two videos about leveraging data (check out part 1 here), MYB CEO Max Suzenaar shares how associations can use the information they have about the demographics …

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by MYB, on November 12, 2019

Every association grasps the importance of being "data-driven." But understanding what kinds of data to gather, and how to use it, can be a challenge. In this 6-minute video, the …

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by MYB, on November 11, 2019

Congratulations: The survey results from your latest conference are in, and there’s plenty of good news to share! An overwhelming majority of attendees say they were satisfied with the mix of …

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by MYB, on November 8, 2019

Using member, attendee, and customer data to identify common behaviors can be a valuable tool for improving engagement across your association. In this video, MYB President John Folks and MYB …

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Topics:Associations

by MYB, on November 7, 2019

Every conference attendee is familiar with the post-event evaluation forms that ask them to assess a conference or a particular presentation. Those surveys can provide a valuable sketch of the …

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by MYB, on November 5, 2019

Most associations understand that conference attendance is never a one-size-fits-all proposition. People come to your association’s meetings with different backgrounds and needs. But often, associations look at attendees solely through …

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