by MYB, on November 27, 2019
Tomorrow is Thanksgiving, a time for us to take a deep breath, relax, and spend time with loved ones. The great thing about the holiday is how it gives us …
Read Storyby MYB, on November 26, 2019
An association’s success is built on member and customer engagement. And engagement starts with touch points. The moment somebody arrives at your website. The moment somebody purchases a membership or …
Read Storyby MYB, on November 25, 2019
Associations hoping to better understand their members and customers have plenty of research methods to choose from. But which should they choose, and in which contexts? In this three-minute video, …
Read Storyby MYB, on November 22, 2019
As cost-effective tools for member engagement go, few are as powerful as a simple “thank you.” Members---especially your committed volunteers---crave recognition for the investment of time and money they make …
Read Storyby MYB, on November 21, 2019
There two main types of data you can collect to understand your members, attendees, and other customers. You can ask a sampling of them to complete a survey online and …
Read Storyby MYB, on November 20, 2019
Becoming a stronger association means getting comfortable with two kinds of data. As MYB Strategist Christina Shipman explains in this two-minute video, both quantitative (numbers-based) and qualitative (descriptive and subjective) …
Read Storyby MYB, on November 19, 2019
Data is key to any effort to create deeper engagement with your association. Maybe you want to boost membership. Maybe you want more attendees at your meeting---or more attendees from …
Read Storyby MYB, on November 18, 2019
"Data is really limitless in the things it can tell us about membership," says Stephen Gabourel, Director, Research and Data Insights at MYB. In this one-minute video, Gabourel discusses the …
Read Storyby MYB, on November 14, 2019
In the second of two videos about leveraging data (check out part 1 here), MYB CEO Max Suzenaar shares how associations can use the information they have about the demographics …
Read Storyby MYB, on November 12, 2019
Every association grasps the importance of being "data-driven." But understanding what kinds of data to gather, and how to use it, can be a challenge. In this 6-minute video, the …
Read Storyby MYB, on November 11, 2019
Congratulations: The survey results from your latest conference are in, and there’s plenty of good news to share! An overwhelming majority of attendees say they were satisfied with the mix of …
Read Storyby MYB, on November 8, 2019
Using member, attendee, and customer data to identify common behaviors can be a valuable tool for improving engagement across your association. In this video, MYB President John Folks and MYB …
Read Storyby MYB, on November 5, 2019
Most associations understand that conference attendance is never a one-size-fits-all proposition. People come to your association’s meetings with different backgrounds and needs. But often, associations look at attendees solely through …
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