In the second of two videos about leveraging data (check out part 1 here), MYB CEO Max Suzenaar shares how associations can use the information they have about the demographics and behaviors of members and attendees. He also lays out a process for using data, from basic information-gathering to robust personalization. "One-hundred percent guarantee, this is how associations are going to have to operate into the future," Max says. Take a look to find out why.
Don't miss Part 1 of The Power of Data, with Max Suzenaar:
About MYB's Blog
MYB’s blog is where proactive association leaders find forward-thinking dialogue for sparking smart, data-driven growth in their organizations. More →