by Max, on September 11, 2018

Have you ever labored over a perplexing problem and unexpectedly had an epiphany? A random magazine advertisement or a friend’s offhand comment triggers a brilliant “Aha!” moment. Suddenly all the …

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Topics:NEWTHINKAssociationsResearchGrowth & Strategy

by MYB, on November 20, 2014

MYB was fortunate this past year to work with the leadership of the American Anthropological Association and help them evolve with an evidence-based comprehensive communication strategy. As reported by Ed …

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Topics:AssociationsMarketingNEWTHINK

by MYB, on July 3, 2014

NEW THINK is a principled practice, of realizing new possibilities, through evidence-based thinking. That’s why MYB sponsors the leading research relevant to our clients. Enjoy the latest incentive travel research, …

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Topics:NEWTHINKResearch

by MYB, on July 2, 2014

MYB CEO/CSO Max Suzenaar visits the PSAV’s Inspiration Café and shares the trends that make NEW THINK strategy essential. Association professionals, who need to earn attention, and deliver value, across …

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Topics:AssociationsNEWTHINKGrowth & Strategy

by MYB, on July 2, 2014

MYB President John Folks discusses annual meetings as a comprehensive lifecycle experience. Meeting planners will benefit from this ten-minute video. John discusses strategic meeting design with Greg Van Dyke, SPV, …

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Topics:NEWTHINKMeetings