by John, on August 20, 2021
Most organizations invest time developing a strategic plan to ensure they set a course to achieve their goals and advance their missions. Why shouldn’t we apply the same discipline to …
Read Storyby Scott Falvey, on March 11, 2020
Associations across the globe are reconsidering their event strategy, and it’s not just because of the current COVID-19 pandemic. As technology has improved and made virtual events a viable option, …
Read Storyby Max, on September 11, 2018
Have you ever labored over a perplexing problem and unexpectedly had an epiphany? A random magazine advertisement or a friend’s offhand comment triggers a brilliant “Aha!” moment. Suddenly all the …
Read Storyby MYB, on November 20, 2014
MYB was fortunate this past year to work with the leadership of the American Anthropological Association and help them evolve with an evidence-based comprehensive communication strategy. As reported by Ed …
Read Storyby MYB, on July 3, 2014
NEW THINK is a principled practice, of realizing new possibilities, through evidence-based thinking. That’s why MYB sponsors the leading research relevant to our clients. Enjoy the latest incentive travel research, …
Read Storyby MYB, on July 2, 2014
MYB CEO/CSO Max Suzenaar visits the PSAV’s Inspiration Café and shares the trends that make NEW THINK strategy essential. Association professionals, who need to earn attention, and deliver value, across …
Read Storyby MYB, on July 2, 2014
MYB President John Folks discusses annual meetings as a comprehensive lifecycle experience. Meeting planners will benefit from this ten-minute video. John discusses strategic meeting design with Greg Van Dyke, SPV, …
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