John has been working with associations his entire 30-year career. He joined MYB as a partner in 1999 after a successful hotel career. As a senior member of the MYB strategy team, he is part of the collective NEW THINK brain trust that has been a catalyst for unique insights and compelling recommendations for many different organizations. John is a sought-after consultant and speaker, and has been recognized with several industry awards. He serves on numerous industry advisory boards, and in 2009 was elected Board Chairman of Professional Convention Management Association (PCMA). He has also served as a trustee on the PCMA Foundation, and is active in several other industry organizations including ASAE, Association Forum, and DMAI.

Recent Posts by John:

by John, on August 31, 2021

My conversations with association leaders these days inevitably turn to the topic of developing new products. Most organizations are looking to increase and/or diversify their revenue streams and creating new …

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Topics:Growth & StrategyResearchAssociations

by John, on August 20, 2021

Most organizations invest time developing a strategic plan to ensure they set a course to achieve their goals and advance their missions. Why shouldn’t we apply the same discipline to …

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Topics:MeetingsNEWTHINKGrowth & StrategyAssociations

by John, on January 13, 2020

At Minding Your Business, we are in the business of collecting and analyzing member and non-member data on behalf of our clients in order to help them set purposeful goals …

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by John, on November 12, 2018

Strategic planning is an important exercise for every organization. Often, however, the focus is on developing the key objectives or broader pillars of the plan and then tactics or actions …

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Topics:Growth & Strategy