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What Do Meeting Attendees Really Want?

Making Room for New Products

A Strategic Plan…for my annual meeting?

Are You Asking the Right Questions to Establish Your Event’s Value?

Navigating the Landscape of Virtual Events

Know Your Why + 9 Other Trends that Keep Your Association Relevant

Maximize Your Conference Mobile App

What’s Next for Meetings in 2020?

What’s Behind an Effective Conference Content Strategy?

Watch: Designing a Better Attendee Journey

How Do You Know What Your Members Really Want?

Optimize Your Survey Results

Creating a Value-Based Membership Community

Five Association Resolutions You’ll Want to Keep in 2020

Are Your Legacy Systems Holding You Back?

How to Refresh Your Meetings Strategy

Re-imagining & Re-investing in Your Largest Asset: Your Annual Meeting

The Membership Model of the Future

The New Era of Evidenced-Based Strategic Planning

Does Your Strategy Need a Refresh?

Inside the Strategic Performance Dashboard

Top Meetings and Membership KPIs

What Important KPIs Are You Missing?

Which KPIs Can Help Transform Your Conference?

Watch: The Modernization of Associations Playlist

Why Consolidate Your Data?

Watch: Why Data Consolidation Matters (Part 2)

Watch: Why Data Consolidation Matters (Part 1)

How Much Does Gratitude Matter?

What Data Should You Collect at Registration?

What's the Right Research Method?

Have You Thanked Your Members?

Qualitative? Quantitative? What Kinds of Data Should You Gather?

Watch: Qualitative vs. Quantitative Data

The Modernization of Associations Playlist

Watch: What Data Reveals About Your Members

Watch: The Power of Data—Part 2

Watch: The Power of Data—Part 1

How Successful Is Your Event, Really?

Watch: The Power of Personas

How Can Personas Drive Attendance?

Authentic Experiences to Grow Professionally Attract Young Professionals

The One Word You Need to Remember When You’re Designing Your Annual Meeting

It’s Time to Reevaluate the Definition of Membership — And Find Ways to Connect With Customers, Too

Why Your Strategic Plan Shouldn’t Look Too Far Ahead

Mission vs. Vision: You Need to Know Before You Go

How Effective is Your Association's Value Prop?

7 Engagement Strategies to Entice the Modern Conference Learner

Members or Customers: How to Leverage Your Whole Universe

5 Quick Ways to Improve Your Association Meeting

Is Your Association Developing Strategy or Tactics?

How Does NEW THINK Help Associations?

MYB Welcomes Kevin Hinton, MBA to Leadership Team as Executive Vice President of Strategy

MYB Works with Gilbert, Arizona to Increase Tourism

Greater Palm Springs Reveals Development Plan

HX Tops the Charts in NYC with a revamped and re-imagined trade show

Those were the days...

5 Quotes Every Meeting Professional Should Consider This Week

Making Sense of Millennials

MYB brings NEW THINK to another association

MYB Maps the Course for Future Associations

NEW THINK evidence

MYB at the Inspiration Cafe

MYB and Strategic Meeting Design

MYB Fuels Association Forum

MYB Shines at The Biggest IMEX Ever

John Folks Shares Advice on Succession Planning