by MYB, on December 20, 2018
“What’s your five-year plan?” It’s a common question that shapes the beginning of many career journeys, and for individuals, that half-decade horizon can provide aspirational fuel that leads toward professional …
Read Storyby John, on November 12, 2018
Strategic planning is an important exercise for every organization. Often, however, the focus is on developing the key objectives or broader pillars of the plan and then tactics or actions …
Read Storyby Max, on October 3, 2018
The premise of association membership is in a state of metamorphosis. Many clients approach us with the question of how to adapt as more and more associations are looking to …
Read Storyby Christina, on September 18, 2018
At the root of every association, there is one underlying goal: to move your organization toward its mission. A key component of this is a strategic plan. While most organizations …
Read Storyby Max, on September 11, 2018
Have you ever labored over a perplexing problem and unexpectedly had an epiphany? A random magazine advertisement or a friend’s offhand comment triggers a brilliant “Aha!” moment. Suddenly all the …
Read Storyby MYB, on July 2, 2014
MYB CEO/CSO Max Suzenaar visits the PSAV’s Inspiration Café and shares the trends that make NEW THINK strategy essential. Association professionals, who need to earn attention, and deliver value, across …
Read Storyby MYB, on June 11, 2014
When the association for associations began evaluating all its products and resources, it turned to MYB to ensure it was delivering real benefits for each member. Learn how MYB took …
Read Storyby MYB, on June 11, 2014
As associations look to outline long-term strategies for success, the Professional Convention Management Association turned to John Folks for his thoughts on how to put together a mentor program. Read …
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