The MYB Blog / Growth & Strategy

As we kick off the new year, a big question looms for many of us - Is meeting attendance back? Many associations reported hitting pre-pandemic registration numbers last year, and a …

My conversations with association leaders these days inevitably turn to the topic of developing new products. Most organizations are looking to increase and/or diversify their revenue streams and creating new …

Most organizations invest time developing a strategic plan to ensure they set a course to achieve their goals and advance their missions. Why shouldn’t we apply the same discipline to …

Associations across the globe are reconsidering their event strategy, and it’s not just because of the current COVID-19 pandemic. As technology has improved and made virtual events a viable option, …

“We are worth more than the work that we do; the work that we do is supposed to reflect who we are and what our worth is.” - Simon Sinek …

Kevin Hinton (Executive Vice-President @ Minding Your Business) shares how to create a value-based membership community instead of a loyalty-based membership community. It's important to remember that before they are …

“What’s your five-year plan?” It’s a common question that shapes the beginning of many career journeys, and for individuals, that half-decade horizon can provide aspirational fuel that leads toward professional …

Strategic planning is an important exercise for every organization. Often, however, the focus is on developing the key objectives or broader pillars of the plan and then tactics or actions …

The premise of association membership is in a state of metamorphosis. Many clients approach us with the question of how to adapt as more and more associations are looking to …

At the root of every association, there is one underlying goal: to move your organization toward its mission. A key component of this is a strategic plan. While most organizations …