"Data is really limitless in the things it can tell us about membership," says Stephen Gabourel, Director, Research and Data Insights at MYB. In this one-minute video, Gabourel discusses the important touchpoints for gathering member data, what questions to ask, and how that can add up to a better member experience. Take a look! For more, see our posts on questions to ask to establish your meeting's value and how to truly measure your meeting's success.