Written by MYB | May 12, 2016
Greater Palm Springs (visitgreaterpalmsprings.com) reveals new destination development plan to grow tourism from 12 million to over 16 million by 2026.
MYB partnered with Convention Sports & Leisure to focus on six key goals that will significantly grow the tourism economy in the Coachella Valley. All nine cities working together as a single destination is the key to making it happen. Read the article in "The Desert Sun" or check out the KESQ news clip to learn more.