by MYB, on December 11, 2019

This week has been all about KPIs here at the MYB blog. We’ve hosted a conversation about why key performance indicators are critical for being a data-driven association, and we’ve …

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by MYB, on December 10, 2019

Every data-driven association understands the importance of key performance indicators---the metrics you use to better understand how people are responding to your association’s work. And when it comes to meetings, …

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by MYB, on December 9, 2019

The success of your association's conference is too important to be left to seat-of-one's-pants thinking and snap judgments. To truly understand how well your big event is doing, establish some …

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by MYB, on December 5, 2019

For the past month, we've been exploring how crucial data is to meeting your association's goals. Getting a 360-degree view of what your members, attendees, and customers are thinking requires …

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by MYB, on December 4, 2019

Every successful association understands that it’s important to gather data: meetings data, membership data, purchase data, and more. But often all of this data lives in distinct silos, which is …

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by MYB, on December 3, 2019

In the first part of a two-part chat about data consolidation, MYB CEO Max Suzenaar and Director, Research and Data Insights Stephen Gabourel discussed the main kinds of data sets …

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by MYB, on December 2, 2019

On Cyber Monday, it's worth a reminder that association members are no different than anybody else shopping online. When they come to your website, they want an experience that reflects …

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by MYB, on November 27, 2019

Tomorrow is Thanksgiving, a time for us to take a deep breath, relax, and spend time with loved ones. The great thing about the holiday is how it gives us …

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by MYB, on November 26, 2019

An association’s success is built on member and customer engagement. And engagement starts with touch points. The moment somebody arrives at your website. The moment somebody purchases a membership or …

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by MYB, on November 25, 2019

Associations hoping to better understand their members and customers have plenty of research methods to choose from. But which should they choose, and in which contexts? In this three-minute video, …

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