The MYB Blog

Throughout our Modernization of Associations series, our experts have been talking a lot about the importance of understanding the big picture. Success is not just about attendance, but the variety …

This week has been all about KPIs here at the MYB blog. We’ve hosted a conversation about why key performance indicators are critical for being a data-driven association, and we’ve …

Every data-driven association understands the importance of key performance indicators---the metrics you use to better understand how people are responding to your association’s work. And when it comes to meetings, …

The success of your association's conference is too important to be left to seat-of-one's-pants thinking and snap judgments. To truly understand how well your big event is doing, establish some …

For the past month, we've been exploring how crucial data is to meeting your association's goals. Getting a 360-degree view of what your members, attendees, and customers are thinking requires …

Every successful association understands that it’s important to gather data: meetings data, membership data, purchase data, and more. But often all of this data lives in distinct silos, which is …

In the first part of a two-part chat about data consolidation, MYB CEO Max Suzenaar and Director, Research and Data Insights Stephen Gabourel discussed the main kinds of data sets …

On Cyber Monday, it's worth a reminder that association members are no different than anybody else shopping online. When they come to your website, they want an experience that reflects …

Tomorrow is Thanksgiving, a time for us to take a deep breath, relax, and spend time with loved ones. The great thing about the holiday is how it gives us …

An association’s success is built on member and customer engagement. And engagement starts with touch points. The moment somebody arrives at your website. The moment somebody purchases a membership or …