by MYB, on December 12, 2019
Throughout our Modernization of Associations series, our experts have been talking a lot about the importance of understanding the big picture. Success is not just about attendance, but the variety …
Read Storyby MYB, on December 11, 2019
This week has been all about KPIs here at the MYB blog. We’ve hosted a conversation about why key performance indicators are critical for being a data-driven association, and we’ve …
Read Storyby MYB, on December 10, 2019
Every data-driven association understands the importance of key performance indicators---the metrics you use to better understand how people are responding to your association’s work. And when it comes to meetings, …
Read Storyby MYB, on December 9, 2019
The success of your association's conference is too important to be left to seat-of-one's-pants thinking and snap judgments. To truly understand how well your big event is doing, establish some …
Read Storyby MYB, on December 5, 2019
For the past month, we've been exploring how crucial data is to meeting your association's goals. Getting a 360-degree view of what your members, attendees, and customers are thinking requires …
Read Storyby MYB, on December 4, 2019
Every successful association understands that it’s important to gather data: meetings data, membership data, purchase data, and more. But often all of this data lives in distinct silos, which is …
Read Storyby MYB, on December 3, 2019
In the first part of a two-part chat about data consolidation, MYB CEO Max Suzenaar and Director, Research and Data Insights Stephen Gabourel discussed the main kinds of data sets …
Read Storyby MYB, on December 2, 2019
On Cyber Monday, it's worth a reminder that association members are no different than anybody else shopping online. When they come to your website, they want an experience that reflects …
Read Storyby MYB, on November 27, 2019
Tomorrow is Thanksgiving, a time for us to take a deep breath, relax, and spend time with loved ones. The great thing about the holiday is how it gives us …
Read Storyby MYB, on November 26, 2019
An association’s success is built on member and customer engagement. And engagement starts with touch points. The moment somebody arrives at your website. The moment somebody purchases a membership or …
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