The MYB Blog

Most associations understand that conference attendance is never a one-size-fits-all proposition. People come to your association’s meetings with different backgrounds and needs. But often, associations look at attendees solely through …

Recently, I came across an article written by a young professional that summarized some of the common challenges young professionals experience with associations. Although the highlighted themes were not necessarily …

When prospective attendees take a look at your annual meeting website, they most likely see a traditional description attached to your name: association, society, federation or whatever term happens to …

We all belong to lots of communities. We have numbers assigned to us in airline and hotel loyalty programs. We call ourselves members of political parties and religious organizations. We …

“What’s your five-year plan?” It’s a common question that shapes the beginning of many career journeys, and for individuals, that half-decade horizon can provide aspirational fuel that leads toward professional …

Strategic planning is an important exercise for every organization. Often, however, the focus is on developing the key objectives or broader pillars of the plan and then tactics or actions …

As associations look to diversify offerings and revenue, more and more of our clients have been coming to us looking for the best ways to make sure they’re delivering what …

Think about the last time you were engaged in a particular situation. What made it so engaging? Was it the fact that it was a surprise and it caused you …

The premise of association membership is in a state of metamorphosis. Many clients approach us with the question of how to adapt as more and more associations are looking to …

Approaching annual conferences and large meetings is a daunting task and it’s easy to stick with what you’re comfortable with. However, we’ve all been there—producing a meeting that feels like …